Course Description
How can a marketing plan help a business meet its goals and objectives? How can a marketing plan help capitalize on consumer insights and trends? How can the latest innovations and communication strategies be used to reach the target audience? In this course, students will be immersed in all aspects of developing a comprehensive 3-year marketing plan that aligns with an organization's business strategy and helps marketers make better decisions about their products, services, customers, brand, and competition. Students can learn to apply best practices for market segmentation, consumer insights, competitive analysis, brand positioning and strategy, and consumer acquisition and retention strategies, as well as developing tactical ideas for each strategy, and providing financial justification for the planApplications for each non-degree, credit-bearing, course are reviewed by Walden University’s Admissions Office. Therefore, only a single credit-bearing Walden course can be purchased at a time until an admission decision is rendered (usually within 2 business days). If you have any questions, please contact an enrollment specialist at 855-621-4892.
