Course Description
Students in this course prepare to engage effectively in the practice of developing targeted communications-written, spoken, broadcast, and printed-that specifically support the marketing initiatives and strategies of any planned effort. Students hone their problem-solving and creative skills while practicing with marketing tools, such as integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. They use basic marketing principles to assess successful and failed marketing communications efforts and create a portfolio of useable approaches.Applications for each non-degree, credit-bearing, course are reviewed by Walden University’s Admissions Office. Therefore, only a single credit-bearing Walden course can be purchased at a time until an admission decision is rendered (usually within 2 business days). If you have any questions, please contact an enrollment specialist at 855-621-4892.
