Description
This is a course created by Walden faculty.
- Access to essential marketing tools
- 45+ Projects and Stukent Labs offering marketing planning exercise
- Case Studies from Harvard Business Publishing Education
Industry Certification Alignment
Rise5000 - TESTING - Amanda Ripley on Why We Get Trapped in Conflict and How We Get Out
Non Credit or CE | Estimated 3-Hour Workload
$250.00
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Professional Development
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All Level
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Non Credit or CE
-
Estimated 3-Hour Workload
-
Self Paced Learning & Live Virtual Classroom
-
1-Year Access
Course Delivery Method
- Online self-paced video-based learning (OSL)
- Live virtual classroom (LVC) conducted by industry’s leading digital marketing coaches
What You Will Learn
Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing online training provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset.
Tools Covered
Facebook, Facebook Insights, Facebook Ads, Google Analytics, Google Keyword Partner, Google Trends, Google Ads, Google Ad Manager, Google Data Studio, YouTube, YouTube Analytics, Instagram, LinkedIn, Twitter, Twitter Ads, LinkedIn Ads, Uber Suggest, Qlik, CrazyEgg, Feng-GUI, Hitwise, SimilarWeb, BingAds, Majestic, Moz, Raven, SE Ranking, SemRush, SpyFu, Buffer, Hootsuite
Eligibility
- Must be 18 or older
Refund Policy
You will have seven days to request a full refund after purchase. No hidden fees. All books and materials are included with purchase.
Curriculum
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Course 1 - Mastering SEO, Content Marketing, PPC, and Digital Analytics
This course will help you master the digital channels such as search engine optimization (SEO), content marketing pay per click, programmatic and digital analytics
- Attend one LVC batch or complete 85% OSL; pass a project; no test criteria
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Course 2 - Mastering Social Media, Mobile Marketing, and Digital Strategy
This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, Facebook marketing, YouTube marketing, email and mobile marketing, and marketing automation.
- Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 60% or higher
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Course 3 - Advanced Web Analytics
This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more.
- Complete 85% OSL; pass a project; pass assessment test with 60% or higher
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Course 4 - Advanced Search Engine Optimization (SEO)
The Advanced Search Engine Optimization (SEO) course is designed to help prepare you to become an industry-ready SEO professional. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more. You’ll also acquire extensive project experience to prepare you for managing inbound marketing initiatives.
- Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 75% or higher
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Course 5 - Advanced Pay Per Click (PPC)
The Advanced PPC course is designed to transform you into an industry-ready paid marketing professional. Follow a clear, structured learning path recommended by industry experts to fast-track your career. You will learn to master the nuances of PPC, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
- Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 60% or higher
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Course 6 - Advanced Social Media
The Advanced Social Media Course combines the disciplines of advanced social media, advanced content marketing and advanced web analytics to help you elevate your brand and execute compelling social campaigns.
- Attend one LVC batch or complete 85% OSL; pass a project; pass assessment test with 60% or higher
Electives - Optional Learning
- Advanced Mobile Marketing
- Advanced Email Marketing
- Advanced Content Marketing
- Advanced Website Conversion Rate Optimization
- HubSpot Email Marketing Certification Training
Features
- Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
- Become competent in planning, managing, and executing integrated multi-channel campaigns
- Prepare to lead digital marketing teams and digital marketing initiatives for your organization
- Understand how digital marketing disciplines all work together and how to optimize your use of each one
Awards
Certificate of Achievement For Digital Marketing Specialist Program
$250.00
-
Professional Development
-
All Level
-
Non Credit or CE
-
Estimated 3-Hour Workload
-
Self Paced Learning & Live Virtual Classroom
-
1-Year Access
How to enroll?
- 1Add course to cart
- 2Create your account
- 3Register for course
- 4Make payment and submit application
- 5Start learning
-or-
email [email protected] for additional assistance
Who is this for
- Marketing managers
- Digital marketing specialists
- Marketing or sales srofessionals
- Management, engineering, business, or communication graduates
- Entrepreneurs or business owners
- Marketing consultants
Things To Know About Faculty Self Published Courses
Simplilearn is one of the world’s leading online training providers. Walden University's School of Lifelong Learning is partnering with Simplilearn to offer courses in high-demand, focused areas to help learners upskill.
Courses offered in partnership with Simplilearn are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. Once a learner purchases and registers for a course, access will be through the Simplilearn learning environment and supported by Simplilearn’s faculty and technical staff.
Courses are designed by subject matter experts in the field and reviewed by Walden’s faculty experts to ensure content meets our educational standards and bridges critical skills gaps. After purchasing a course, learners will have access to Simplilearn’s learning environment and be supported by Simplilearn’s faculty and technical staff.
Some Simplilearn courses may be aligned with industry-specific certifications. Requirements for industry certifications are based on a combination of applied industry experience, education and certification exam results. Those who wish to pursue these certifications will be prepared to demonstrate knowledge and expertise for the certification exams through the successful completion of course content.
You will earn a certificate of completion in your classroom after completion of each course’s required criteria. Upon successfully completing the full learning path, you will receive an email within 48 hours with a link to access your certificate issued by Walden University and Simplilearn.
You can register for live virtual classrooms through the online course platform, where you can view the schedule for all live, instructor-led online classes offered, allowing you to select and register for a class time that is convenient for you.
For any technical issues within the classroom, Simplilearn will provide support to learners. For any issues with logins, refunds, billing, or records, please contact [email protected].
